The ultimate impact of our financial decisions is not something we like to consider, but it’s something we all have to take into account—no matter what. You can think of these financial choices as the typical, more pleasure-based ones like your morning coffee run or opting for takeout when you have groceries at home. In this case, however, we’re really talking about the decisions that are on a much larger scale.
Medical aesthetic practices specializing in plastic surgery, dermatology, cosmetics, etc. are always on the hunt for the best, research-based and clinically proven devices to implement into their treatment menu. This requires practitioners to keep up with industry trends and technological advancements in order to stay on top, but sometimes even the most careful, educated decisions end up backfiring in terms of ROI.
We like to think of medical aesthetic device purchases as a two-sided decision. Meaning, practitioners are not only taking their own preferences in mind… but also (and with equal importance), their patients’ preferences. After all, in most aesthetic services, patients are almost always going to be the driving factors towards success.
Have you recently purchased a new device and are uncertain on how to successfully earn back your investment? Using our extensive industry knowledge and lead capture marketing know-how, here’s what we have to say on attaining surefire ROI.
The first step is always to build awareness; Patients need to know the benefits of booking treatments with your shiny new device, whether that’s the possibility of rejuvenated, brighter, younger-looking skin or enhanced physique with virtually painless body contouring. Aesthetic physicians might know why they purchased new equipment, but the chances of patients being interested in those more complex and scientific reasons are slim to none. Social media is a popular marketing tool and even a lead generation tool as hashtags, persuasive copywriting, engaging graphics or even just incredible before-and-afters can spark patients’ interest.
Depending on the time of year, special discounts and treatment packages can prove to be your best friend in achieving ROI faster—who can’t resist a good deal? This month, many med spas and other practices in medical cosmetics have undoubtedly taken advantage of love-themed marketing and Valentine’s Day promotions. Most practices like to showcase their sales on either their social media accounts or their website. The overall efficacy of patient acquisition using these software platforms can vary based on a number of factors, but why not promo new treatments on both?
Docovia is a popular patient acquisition tool and client intake platform used by medical aesthetic businesses nationwide. It has numerous features, so it’s really like one-platform-fits-all. In terms of increasing ROI, however, Docovia can function similar to a “Groupon” or interactive standalone link, if you will.
Practices can customize their independent link (perfect for social media bios) and rely on it to guide potential paying patients to select from treatment menus, and input their contact information for practice staff to reach out at a later time. This allows patients to submit inquiries on their exact interests at their leisure, while aesthetic services are provided with new leads… fast.
On the other hand, using Docovia as a “Groupon” pop-up widget creates a direct promotion on new treatments, courtesy of newly purchased devices. Offices may entice patients with an irresistible price or treatment outcome that will ultimately lead to treatment inquiries or bookings. But as for the bottom line, we really haven’t seen lead acquisition and conversion so easy as it is with Docovia.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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