There was a point in time—some of you may remember, or some of you may have only heard of this—where outbound lead generation was the primary, most trusted, and most effective way to generate business sales. Sales representatives would collect outbound leads via direct phone calls, display advertising, or sending direct mail and/or emails to prospects. Cold calling, however, can only get your business so far these days. In fact, a recent report by HubSpot found that only 18% of marketers believe that outbound practices can still produce high-quality leads.
Reality check: If your medical aesthetics practice isn’t relying on some form of lead management software, client intake platform, or marketing tool, at least 57% of your generated leads could likely be unqualified! (Source: Startup Bonsai) Entrusting your in-house staff to successfully convert leads, or even relying on outbound lead generation as viable options simply won’t get the job done in this day and age. Just like you’d want an experienced, well educated lawyer to defend you in court, you’d also want a seasoned marketing company handling all your business’s lead conversion needs.
Now, are virtual lead capture systems even trustworthy? In recent years, medical aesthetic practices ranging from med spas to offices specializing in dermatology, plastic surgery, hormone therapy, and medical cosmetics have come to rely on lead capture systems to keep their office up-and-running and steadily growing. If your office is interested in streamlining practice operations and attracting more patients, we recommend looking out for these key features in your next integrative software platform.
First and foremost, HIPAA compliance—especially for businesses offering aesthetic services or any other medical-related benefits. Docovia, one of many credible patient acquisition softwares, functions as a lead management tool and patient-focused website widget all in one. Here’s why this matters. When potential patients are browsing, for example, a med spa’s website, the Docovia widget can lead them down an individualized path completely dependent on whatever they click; Patients interested in scheduling a first-time consultation can do so all from this compact widget, even uploading photos of their desired treatment areas or areas of concern.
In these cases, the software your practice uses should absolutely be HIPAA compliant in order for patients to safely submit any private information or media through secure platforms.
Industry specific integrations are always a plus, too. Platforms like Aesthetic Record and as we mentioned before, Docovia, are geared exclusively towards medical aesthetics. Docovia has partnered with leading brands, and is trusted by practitioners nationally. One of our favorite features that industry specific patient acquisition tools can offer is the ability to curate their offerings to your office, as it’s essentially a pre-built template with medical aesthetic users in mind.
Another tip? Try honing in on what your practice needs most, or any gaps that could be filled with the help of an asynchronous smart intake form, lead management software, or marketing tool—or better yet, a software platform that has the ability to offer multiple services all in one place. Again, this is where industry specific software becomes key! Companies like Docovia were established for a reason, and we recommend using them to their full potential to increase your practice’s sales, lead conversion rates, and patient retention. For more information on best practices for your medical aesthetics business, explore our blog to learn more.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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