Summer is still months away, but that doesn’t mean your med spa should hold off on seasonal marketing until then. For a fully booked schedule (A.K.A. a steady flow of income), promoting summer treatments must start sooner rather than later. Body contouring for that perfect beach bod, laser hair removal for smooth, flawless skin at all times, and even your run-of-the-mill Botox and dermal filler injections—it’s time to get the word out.
So how do you start? To preface that, it’s important to note that every dermatology office or medical cosmetics spa most likely relies on a lead management software and client intake platform to ensure that 1) existing patients are always taken care of and 2) new patients are nurtured for the long term. In recent months, the medical aesthetics industry has seen an increased popularity in Docovia, a leading multifunctional software platform for aesthetic services.
When it comes to summer treatment marketing, practitioners assume they will need an additional software, service, or other costly enhancement to ramp up their presence among aesthetic patients. While that is a possibility, businesses are gravitating towards Docovia because another additional cost is no longer necessary. In just one platform, practitioners have a wide range of capabilities—from basic payment processing to patient acquisition.
Going back to summer treatments, Docovia can function through a compact, modernized widget that is housed entirely on your existing site. If your aesthetic services do not have a website, Docovia may also function as a standalone link to promote your entire treatment menu or select treatments you would like to push.
For businesses in the medical aesthetics industry, Docovia technology is a one-of-a-kind, specialized tool that is specifically designed for this industry. However, the functionalities within it are so diverse, that one size virtually fits all. Pictured below, you can find iConcierge using Docovia to promote special treatment packages (left) and Jarvan IV Hair Restoration using Docovia as a standalone link for all of their treatment offerings (right).
Using Docovia’s widget or standalone link, aesthetic practices can curate specialized packages and promotions for summer treatments like body sculpting. Whether you are looking to promote six sessions over the course of three months, or 40% off patients’ first laser hair removal package booked via Docovia, practitioners can leverage this completely customizable software platform to book more clients and encourage patient retention with an online booking option—far more convenient than calling in to an office for an appointment or consultation.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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