Why Medical Device Manufacturers Should Pair Marketing Software With Their Offerings

The world of digital marketing is still relatively new, and it’s also an ever-changing world. With updates and trends developing faster than we can keep up with, it’s not uncommon for medical aesthetic practices like plastic surgery or hormone therapy to draw total blanks when marketing their new aesthetic services or devices. So as a medical aesthetic device manufacturer, how can your product offerings stand out above the rest? Sure, you might be advertising a state-of-the-art device unlike any other, but that becomes a moot point if your client is unaware of how to successfully integrate their new addition — and achieve ultimate success!
In order to keep your device manufacturing company at the top, it’s no longer just about selling a substantial amount of devices. Instead, it’s about providing med spas and tattoo removal offices with the marketing services they’ll need to make the most out of their new technology.
Docovia is an emerging software platform trusted by medical aesthetic businesses all across the United States. For practices who need additional assistance in marketing their new devices (among other things), Docovia can amplify any practice with its versatile functionalities. In essence, offering specialized packages which include Docovia grants device manufacturers the necessary “step-up” for increasing their sales.

Why Docovia?
As we discussed earlier, the universal downfall to incorporating a new medical or aesthetic device into your practice is always “Now what? How do I get the word out and start booking treatments with my new device?” For practitioners, they know exactly why they purchased a particular device; it’s often based on scientific research, clinical studies, technology specifics — all the aspects that patients may not care as much about.
Now here’s how to overcome that marketing obstacle… Docovia functions as a comprehensive marketing tool to ensure your clients will effectively monitor KPIs, their website’s overall engagement and reach, and provide real-time responses to patients’ treatment and/or general inquiries. Gone are the days of purchasing new medical and aesthetic devices, and not knowing how to increase business with it.
As a device manufacturer partnered with Docovia, you’re then able to offer multifaceted value to your clients — and in return, increase device sales by tenfold.
To learn more about how Docovia can elevate your offerings as a device manufacturer, browse the full website here. For a more hands-on Docovia experience, schedule a LIVE demo of this all-inclusive marketing software.









