Interestingly enough, it wasn’t the development of modern day tech like iPhones or GPS navigation that made our daily lives so heavily reliant upon virtual, contactless functionalities. Instead, it was really the onset of the pandemic that sent everyone—students, parents, the working class, and essential medical workers, among others—into an absolute frenzy of figuring out how to keep our worlds, well, normal.
Sure, we use our phones at a near constant rate for scrolling through social media, reading the latest news, or calling a friend… But having to completely shut down, stay home, and find a way to continue doing our jobs changed everything. And now that we’ve actually found a way to work remotely and continue getting ish done, all from the comfort of home (with a strict PJs-only uniform, of course), who wants to do anything in person?
In a recent survey led by Booking.com, a start-up software platform turned globally preferred digital travel company, 64% of participants believed that overall, technological accommodations will once again prove critical for controlling health risks in the future. Booking.com dominated the travel industry by migrating the guest experience online—no pressure to call travel agencies during working hours, and completely gain control of your next trip down south.
In a similar manner, aesthetic services are beginning to see a need for virtual software that can handle a variety of their practice’s daily operations. Med spas, dermatology practices, and plastic surgery offices are 1) incredibly busy with a steady influx of millennial and Gen Z patients, but 2) these aesthetics-based businesses will only experience a decrease in patient retention and new client intake without offering online, after-hours booking options.
Docovia is the trailblazer of the medical aesthetics industry. Housed as a minimalistic, compact widget on your existing website (and if your business doesn’t have a current website, Docovia also offers website building services), Docovia can do everything from appointment scheduling, lead acquisition and the eventual nurturing and conversion of those potential leads, conduct payment processing, and stand as your practice’s expert marketing tool—minus the expense of a pricey marketing agency. While Docovia handles all of this and then some, medical aesthetic practices can reclaim their time to focus on what truly matters: results-driven treatments and satisfied patients.
Maintaining a successful business in medical cosmetics is comprised of many elements. It isn’t just about great prices, quality services, and five star Yelp reviews; the smaller, more “mundane” tasks matter, too. Website building, search engine optimization (SEO), lead generation and conversion, and blog upkeep are all things that can bring your aesthetic services far beyond the competition, but it’s not easy and chances are you may need to hire outside talent to attain ultimate success. Or, you can spare yourself the hassle by integrating Docovia into your practice. *wink, wink*
Take this case study of a tried-and-true Docovia user, a southern California medical spa who transformed their practice in just under one month. Prior to integrating Docovia, said med spa was receiving approximately twenty new leads per month, but only converting a maximum of three leads. So wherever those remaining seventeen leads were going, this aesthetics-based business was steadily losing out on potential paying customers.
Within our client’s 30-day trial, they were able to increase their average lead generation from 20 to 48, and their number of converted leads increased from just 3 to an impressive 28! Those 28 new patients had either booked their treatment session or already paid for treatment by the time of their conversion, drastically improving this soCal med spa’s new average conversion rate by at least 60%.
Extreme transformations in the overall success rates of medical aesthetic practices come to fruition through the use of virtual software platforms like Docovia. The versatility and flexibility that comes with offering patients an online, contactless experience at any time widens your current capacity to meet patient needs—and in the end, the decision to choose an asynchronous smart intake form is almost always worth it.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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