It’s a serious question to consider: Are you catering to the next generation of aesthetic patients? We’re talking about millennials and Gen Z, those “80s-90s babies” who aren’t exactly babies anymore. It may be hard to believe, but millennials are now at the ideal age for receiving anti-aging aesthetic services like Botox and radiofrequency (RF) microneedling, beginning hormone therapy sessions, or even considering plastic surgery. Similarly, Gen Z is also inclined to start thinking of aesthetic treatments like “baby Botox” to tackle signs of aging from their first appearance, or as a way of taking preventative measures against aging.
If you haven’t asked yourself whether or not you’re catering to the next gen of aesthetic patients, consider this: What kind of patients are you catering to then? Who is your ideal patient—from age range, demographic, to primary concerns?
Now more than ever, medical cosmetics-based practices need to start prioritizing the newest generation of patients just as much as their existing clientele. From tattoo removal centers, board-certified dermatology offices, and medspas (just to name a few), you need “younger” patients just as much as older ones!
So how can your practice begin attracting the right patients that will keep your aesthetic business afloat as the times change? This might sound more extreme than it really is, but modernizing your current operations can make all the difference! After all, aesthetic services are all about restoration and revitalization, so why can’t your office enjoy the same “refresh” that your patients experience?
Younger patients famously prefer a much different form of communication compared to baby boomers and Gen X. Rather than face-to-face communication, it’s all about streamlined exchanges—ideally through text, email, or just keeping things as short and to the point as possible.
By offering an option for every generation of aesthetic patients—in this instance, those younger millennial and Gen Z patients—a user friendly, quick response software platform may be just the thing your practice needs. When younger patients visit your website or social media and are prompted to “Give our office a call!” or “Stop by to book an appointment,” call-to-actions like these are often what deter potential patient leads from converting to paying customers.
As of 2022, aesthetic practices nationwide have begun integrating Docovia into their office’s daily operations. This is essentially a one-stop-shop for all things “modern” that next gen patients love; From relieving mundane tasks on staff members’ to-do lists, to booking appointments at any time after hours, Docovia offers practitioners just as much benefit as it does potential patients.
Imagine a new way of life where you can enter the office stress-free, with more chair time than ever, all while a multifunctional lead generation tool and client intake platform ensures that your aesthetic practice doesn’t stay stagnant… Instead, it just keeps on growing and attracting the next gen patients that will stick with you for years to come. And at the same time, patients can have a new experience where they take control of when they’d like to schedule appointments, submit inquiries, or jumpstart a first-time consult using Docovia’s multifaceted functionality as a virtual consultation platform.
In a recent Docovia case study, researchers discovered that within a 30-day trial alone, Docovia can skyrocket an aesthetic practice’s lead generation by at least 60%! Choosing to incorporate a new software into any business is a big decision, but that is also why so many practitioners choose Docovia as their go-to practice management tool. There are ample opportunities to test the waters or “try before you buy.” Browse their website to learn more about The Docovia Difference, request a complimentary 360° Marketing Review of your current website, or sign up for a 30-day trial and see how many leads your practice can generate.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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