One thing that is often overlooked about leads is that they’re actually not elusive, virtual bots which can make your business grow. Leads, just like us, are people too! So when it comes to thinking about how you can convert more patient leads, it’s important to remember that leads think the same way you do — and they ignore (or click) for the same reasons you do, too!
Now let’s take a moment and imagine why your leads might not be converting…
When you’re at a fast food restaurant, scrolling through social media, or looking for answers from a search engine, you’re met with instant gratification. And when you’re not given that instant gratification, it’s frustrating and gives greater reason to resort to a faster solution.
This applies to the patient experience, as well. Leads want convenient options to learn more about your products and services or handle all their scheduling needs. These days, who wants to stay on hold for 30 minutes or go out of their way to wait around in a doctor’s office?
If you want lead conversions, then you need to give your patients accessibility. Whether that’s by integrating easy-to-find tabs or FAQs into your website or a nifty QR code with all your information, convenience is key!
If patients go to your website and are instantly bombarded by pop-ups urging them to “Sign up for email or text updates!” “Click here to chat with our live support team!” “Follow us on social media!” and “Contact us here!” …Then they might just skip the hassle and exit your site immediately.
Even though you want to provide marketing services which get the job done, doing it all at once isn’t the answer. We suggest integrating more subtle, user-friendly ways to provide leads with whatever information they may need.
No matter which software platform you use for your backend software or EMR, it’s important to ensure that it is specifically geared towards your desired leads — who are your leads and what might they want?
Since we’ve entered this pandemic, more and more individuals prefer remote or asynchronous ways of functioning. And rightfully so! Most appointments or in-person business can easily be handled virtually.
Alternatively, perhaps your leads want to know the specifics of your treatment offerings, learn more about your qualified team through staff highlights, or maybe they even want to see you in their inbox more often! Whatever the case is, it’s important to recognize (and adapt to!) the patterns your leads exhibit.
We get it, running your med spa, plastic surgery, or dermatology office can become incredibly hectic. And we also get that the busy lives of aesthetic nurses and practitioners can make it easy to forget to even think about how to generate more patients. (Check out last month’s blog for tips on how to establish work/life balance in the aesthetic industry!) Or, it just might not even be possible to set aside time for that!
YES: There’s actually a time-saving, convenient software platform which simultaneously functions as a marketing tool, lead generation tool, and virtual client intake platform — allowing you to become your OWN marketing agency! Find out what it is in our last and final reason for why leads might not be converting…
Docovia is THE most efficient way to virtually connect with patients. It is a next level asynchronous marketing and virtual consultation platform which is housed completely on your website. When you add Docovia to your existing site, it also has the capability to build websites and landing pages for the aesthetics industry, which live right on the Docovia platform and are optimized for lead conversion.
Whether you are a new aesthetic business and need a website, need a refresh to your current site, or want landing pages for marketing services and highlighting free virtual consultations, Docovia has the solution for you! You won’t have to worry about your online platforms getting lost in the internet, or about not attracting enough leads. In fact, Docovia can increase your conversion rate in as little as 30 days!
Patients and aesthetic practitioners alike love Docovia because it saves everyone’s time; patients can virtually attend their appointments and get their questions answered in a timely manner, and doctors can free up their day by focusing on more productive, pertinent tasks.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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