In one of our recent blogs, we talked about why your aesthetic practice might not be converting qualified leads into returning patients. In case you need a quick recap, things like sales-y platforms, mistargeted information, and the inability to dedicate enough time to lead generation (among other important factors!) can actually drive leads in the opposite direction of your med spa or plastic surgery office.
So, perhaps you’ve decided to utilize paid advertising as a marketing solution for your aesthetic services; you’ve opted to prioritize and strategize more organic lead generation like search engine optimization (SEO), blogging, keyword research, and social media marketing. For most people, these might seem like foolproof ways of not only acquiring leads, but converting them as well.
This is a common myth that Docovia is here to BUST! Read on to find out why paid ads are not the only way you can make your practice thrive — or convert qualified leads!
Now, are paid ads a great way to generate more leads? Of course! But what about actually converting those leads, and what about the ultimate call-to-action that will drive those potential leads to become paying patients? It’s important to utilize paid advertising to your practice’s advantage no matter what, but the fact is that you won’t be acquiring and converting nearly as many leads without a personalized conversion tool for your aesthetic office.
So when you’re looking for a reliable software platform that can act as a lead management/lead generation tool, one of the most important aspects about choosing the right one is customization. Your software must be specifically tailored to your office, whether you specialize in hormone therapy, plastic surgery, or dermatology. What’s more, having a variety of handy features to choose from is integral to making sure that your software can accomplish everything you need it to (ie: first-time consultations, doctor-patient communication, appointment scheduling, payment processing) and then some!
Docovia was developed to cater to businesses specifically in the aesthetics industry. We know how difficult it can be to find an experienced marketing agency or even your run-of-the-mill productivity software that knows exactly how to handle your practice’s needs. So you can trust Docovia with a variety of daily responsibilities, including lead generation and conversion…
Docovia is available 24/7 to your practice’s website visitors – always converting leads even while you’re busy running your business. It’s one thing to have a variety of avenues for paid advertising to drive traffic to your site, but without something that is specifically dedicated to lead conversion, you simply won’t be getting your money’s worth.
Our top-ranked lead acquisition and management tool comes with an analytics dashboard which can track important growth metrics to give you insight on what to do more (or less) of. You’ll even have the option to download the Docovia app for Apple or Android devices, so you can stay up-to-date on qualified leads at ALL times, anywhere you go! Most aesthetic practices report seeing a significant increase in lead conversion within just 30 days of their Docovia installation — so now you won’t just be acquiring leads through paid advertising, but also using Docovia as your cost-effective conversion tool for marketing your practice and converting leads.
With our free White Glove Onboarding, set-up includes 2 50-minute sessions with our expert Onboarding Specialist and Virtual Integration Specialist; With a simple snippet of code, our fully customizable Docovia widget is directly installed onto your site’s homepage, ensuring that the lead generation AND conversion process begins as soon as potential patients click into your website.
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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