If someone asked you, “Are you the same person you were a year ago?” you would probably respond by saying, “No way!” Small things like new interests, wardrobe changes, and personality quirks gradually change who you are—as well as bigger shifts like new people in your life, a new job, or a new home!
Now in the same way that you evolve over time, so should your brand’s website. With the constant development of overall company goals, strategy, services,
and more, it’s critical to ensure your website is developing right alongside your med spa, plastic surgery, or dermatology office.
We get it though, the daily operations of an aesthetics-based business can result in virtually zero time for you to regularly update your site! But it
is important to find availability or suitable resources to keep your website current. So in preparation of a busy holiday season and a new year, we’re going to explore how you can hit the ground running with an updated, optimized aesthetic services website.
No matter which specialty of medical aesthetics your office is in (e.g., tattoo removal, hormone therapy, hair transplants and restoration, regenerative medicine, etc.) most consumers gravitate towards practices who exemplify industry expertise. We suggest taking the opportunity to sit down and identify which aspects or offerings are the most popular and/or important in your practice—and consider if your website reflects those priorities. Thorough, well-rounded information is key to having a valuable website that will improve patients’ browsing experience and promote lead generation!
When was the last time you revisited your present contact form? Technology is ever-changing, and that applies to everything… Really, everything. Outdated contact forms have become a near definite way to deter potential patients; Most medical aesthetic offices have adapted to the times by opting for an integrative software platform to capture leads, book appointments, and answer inquiries either after hours or throughout the day. *Need to refresh your brand’s traditional contact form? Consider the Docovia website widget, a 360° solution for the front end of U.S. practices.
The proof is in the pudding! Or in the analytics, at least. Reviewing statistics for your aesthetic services’ social media accounts and website may be time-consuming (or confusing), but trust us when we say it makes all the difference. A lead generation tool or client intake platform is often the most cost effective for managing and maintaining your busy aesthetic practice, especially when compared to high-priced marketing services. Integrated analytics dashboards provide the easiest user interface that allow you to take the reins on your brand’s statistics, so you can develop a comprehensive understanding of what you are or aren’t doing right.
Curating the perfect website consists of many different factors, and sometimes keeping your own website up to date can feel like a full time job in itself! Nonetheless, we hope these few tips will guide you in your journey to upholding a relevant website, and help give you an idea of what to look out for in the future!
So should you regularly update your aesthetics-based practice’s website? Here’s our verdict…
Docovia is the leading patient acquisition, lead management and Virtual Consultation software platform for the Aesthetics Industry. We serve top plastic surgeons, dermatologists, Med Spas, HRT, laser and hair restoration clinics.
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